The marketing revolution in the age of social media

We are currently in the biggest period of change in the history of marketing. The new digital media landscape has shifted power from businesses to consumers. Traditional marketing methods are no longer effective to get consumers’ attention with information overload. And yet many marketers are acting like nothing has changed, trying to use shiny new tools and digital channels to still communicate in an old-fashioned way.

To be successful in this new era of the informed and empowered consumer, businesses must revolutionize the way they think about marketing. It starts with recognizing the new reality and then learning how to adapt. In this talk for the profesionnal network Réseau Oudinot Anna Zgadzaj present the main challenges of today’s marketing, and show the keys to success with some concrete tips on how to better navigate this new digital world to attract customers’ attention and have more impact.